Manifest Destiny

| MCM staff

There is an adage in business that your receptionist is your most important employee. After all, he is the most prominent personality of your company,

Industries What’s New

| MCM staff

The Martians are Coming! Wal-Martians, we mean. The behemoth retailer, although mired in controversy over labor issues, still tops the list of stores

Out of Order

| MCM staff

Steve Dethlefs, DC ManagerPendleton Woolen MillsPortland, OR Our fashion merchandise is basically perishable, so our planning is tight. We don’t want

Analyze This

| Rama Ramaswami

Null hypotheses and chi-squared tests may seem like relics of your college days, but you can’t afford to bury them if accurate organizational measurement

FAST COMPANY

| Thomas G. Dolan

Back in the day, an order entry operator took an order over the phone and laboriously keyed in all the information into a computer. Not any more, thanks

Orion Telescopes Sold to Imaginova

| MCM staff

Imaginova Corp., a New York-based marketer of astronomy products and science information, acquired manufacturer/marketer Orion Telescopes & Binoculars on Jan. 13.

opinion & response

| MCM staff

Rosy Deal for Shriver The latest celebrity to have a rose named after her is none other than California’s first lady, Maria Shriver. The daughter of the

twelve for the road

| Rama Ramaswami

No matter which carrier you use, there are ways to radically cut your shipping costs, according to Mark Taylor, CEO of Plymouth, MI-based Taylor Systems

Orchestrating Change

| Chris Brasted

When title 9 sports founder Missy Park called her own catalog’s 800-number pretending to be a customer, she was shocked when she was asked for the code