Orvis Gift & Home, Holiday 1999
With its front cover, Silver Award winner Orvis Gift & Home transports readers to a warm country setting. After all, who can resist Orvis’s adorable cover
Shipping
OPERATIONS: Major expansion for VT Country Store
No longer just a folksy general merchandise marketer, Vermont Country Store is gearing up for serious expansion. The Manchester, VT-based company in May
Operations: the missing piece of the list buying puzzle
When most catalogers are selecting mailing lists for a test or rollout, the last thing on their minds is the back-end: order-taking, fulfillment and distribution.
SHIPPING GLOSSARY
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …
ORDERS GLOSSARY
Abandoned call: Call in which a customer hangs up before reaching a call center staffer. ACS: Automatic call sequencer, a less sophisticated version of automated call distribution (see below), without the flexibility and the ability to track call …
Orvis, The Sporting Tradition, Fall 1998
Come on, admit it. This is a darned cute cover (see bottom, left). Regardless of whether you’re a nerves-of-steel game hunter or a granola-crunching tree
Our brillliant ideas…
If we had a nickel for every time a Catalog Age staffer spouted off an idea for a new catalog, we’d have practically enough money to buy a new coffee
Opting in to offers
Many catalogers have determined that while banner ads and traditional advertising can help drive users to their Websites for an initial visit, they don’t
Operations BENCHMARK’99
Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog
Opinion & Response backword
A casket full of cheer As this month’s Benchmark Report on Merchandising (p.129) shows, catalogers continually strive to come up with product that sets