As brands increasingly focus on digital sales, they emphasize streamlining operations and automating logistics through ecommerce technology to effectively manage inventory systems, ad campaigns, etc. But software alone is not enough to guarantee positive outcomes, and when mismanaged, it can even do more harm than good.
For the first time, Amazon Logistics surpassed a major carrier in domestic parcel volume, edging out FedEx in 2020, according to Pitney Bowes annual shipping index, although FedEx had substantially more revenue. Pitney Bowes is also predicting domestic parcel volume will nearly double between 2020 and 2026.
UPS announced it was acquiring last mile platform Roadie for an undisclosed sum, thrusting it front and center into a space that has spiked in the pandemic era, providing a way to service demand that doesn’t fit into its existing network, including groceries and bulky items. The deal is expected to close in the fourth quarter.
Update, Sept. 24: California Gov. Gavin Newsome on Thursday signed a bill that targets labor practices in ecommerce warehouses, including banning the enforcement of performance quotas that impinge on basic worker’s rights like restroom and lunch breaks. Amazon, not named in the bill, is clearly targeted by lawmakers.
Retailers are constantly being told to innovate and offer the latest and greatest tech in their stores whenever possible. While retail technology can move the needle on critical KPIs, change can also intimidate customers who are hesitant to try new technology. So how do you satisfy tech progressives and traditional shoppers?
A new marketplace creates opportunity, and you should develop a specific strategy for the Walmart marketplace. You should also measure the success of each campaign to determine what elements need optimization and the most effective ways to reach customers. Here are 3 ways to strategize for sales on Walmart.com.