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Retail Media Networks Buyer’s Guide Released by IAB

| Mike O'Brien

Given the explosion in retail media networks, and the vast potential of their rich first-party data insights, the Interactive Advertising Bureau (IAB) has released a buyer’s guide that explains the market and the players, helping brand advertisers more intelligently build media planning and buying strategies. Kroger and Walmart talk about the power of data science in their media networks.

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Best Buy Sees Tech Demand Returning

| Mike O'Brien

Best Buy reported Q1 earnings that beat expectations while revenue fell a bit short, warning of continued weakness in spending on larger-ticket electronics but expecting demand to pick up this year as consumers who bought gadgets in droves at the start of the pandemic begin to upgrade.

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Criteo Buys Brandcrush, In-Store Media Capability

| Mike O'Brien

Adtech provider Criteo has acquired Australian firm Brandcrush, expanding its media offerings to in-store ad inventory by providing a platform for automating various aspects of buying, selling, booking, placing, measuring and reporting on multimedia ad placements in physical locations. Terms of the deal were not disclosed.

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Cyber Week, Here We Come

| Mike O'Brien

Sales expectations are somewhat muted based on a welter of surveys and experts, as well as most retail earnings, but Cyber Week is still kind of a big deal, extended season and early deals notwithstanding. There are, of course, no lack of consumer jitters due to nagging inflation, with study after study indicating some degree of hesitancy.

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Best Buy First to Use New Criteo DSP

| Mike O'Brien

Best Buy is the first retailer to leverage a new demand-side platform from Criteo that lets brands and agencies purchase ads across retail media networks in self-serve fashion, while also using retailer’s first-party data to make programmatic buys on the open web as third-party cookies are being sunset.

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Improving Speed to Customer: Winning in the Face of Headwinds

| Mike O'Brien

How are you addressing speed to customer in a challenging environment? Multichannel Merchant brought together executives in transportation and logistics from top companies — GNC, Best Buy, Vermont Teddy Bear, Crutchfield, DSW and Saddle Creek Logistics Services — for a virtual Think Tank forum on the subject.

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Walmart First to Deliver Driverless Middle Mile

| Mike O'Brien

This week, Walmart claimed a first by announcing it had been doing driverless runs between a dark store and one of its retail outlets in its hometown of Bentonville, AR, since August, courtesy of technology partner Gatik. Walmart said the trucks are running multiple times per day, seven days per week on public roads.

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Best Buy Focusing on Future Success Through Inclusion

| Mike O'Brien

Companies need to be more inclusive and diverse to remain competitive by attracting upcoming generations, while creating opportunities where they don’t exist today, said Mark Irvin, Chief Inclusion, Diversity and Talent Officer. He made his remarks during a keynote presentation at Ecommerce Operations Summit 2021 in Nashville.

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Ecommerce Operations Summit Strikes the Right Notes in Music City

| Mike O'Brien

Ecommerce Operations Summit 2021 is back live, at the Gaylord Opreyland in Nashville on Aug. 17-18, and the team at Multichannel Merchant has a great event on tap to help operations and fulfillment professionals keep on top of key industry trends and address the challenges of a disruptive time. Read on for some program highlights.