Facebook Archives - Multichannel Merchant

Brands Missing an Opportunity with Social Influencers on Prime Day

July 13, 2018 | Mike O'Brien

Given the growing importance of social media influencers in ecommerce, it’s surprising that more merchants and brands aren’t using them on Prime Day, based on results from a new survey from Revfluence.

Google, Facebook, Instagram, Whatsapp Face GDPR Related Lawsuits

May 30, 2018 | Mike O'Brien

The ink was barely dry on the European Union’s new General Data Protection Regulation (GDPR) when a European privacy advocate sued Google, Facebook and Facebook-owned Instagram and Whatsapp, claiming they violated the regulation by using “forced consent” practices to obtain consumer data.

How Facebook Chatbots are Changing Ecommerce

April 18, 2017 | Rotem Gal

Live chat for ecommerce has been around for a while, available for customers to ask questions about a product or service being offered. Today live chat has evolved into so much more than that. Here is how Facebook chatbots are making it easier for customers to engage with a brand or retailer.

6 Ways to Use Facebook to Build Email Lists

October 27, 2016 | Michael Lundberg

Do you have a healthy fan base on Facebook? High five, but how many of them are real and paying customers? So if you want to grow your customers then you have got to get them engaged. Here are several ways to start engaging your followers on Facebook.

Will Facebook Change Consumer Opinion on Video Chat Customer Service?

August 1, 2016 | Gemma Baker

It is being predicted that in five years that it will all be about video on Facebook and that it is a richer source of advertising for marketers. See how video can provide your consumers with just the right amount of content without losing their attention.

holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

Friending Facebook for Holiday Success: 5 Tips for Winning

October 28, 2015 | Margot da Cunha

It’s that time of year when your Instagram feed becomes cluttered with apple picking poses, and your office turns into a feeding frenzy of Halloween candy. It’s also time to start prepping for the holiday season. Here are five tips to win friending Facebook holiday success.

Retailers React on Twitter to #FacebookDown

September 28, 2015 | Daniela Forte

For the second time in less than a week, Facebook went down. People immediately went to the next best social media platform – Twitter. Retailers contributed to the #FacebookDown Twitter fun with their own funny meme or found a way to market to customers.

The 2015 Video Marketing Cheat Sheet

June 10, 2015 | Daniela Forte

With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business.

Genuine Facebook Fans Drive Profit for Fabness

March 26, 2014 | MCM Staff

Fabness is using ShopSocially to convert its website visitors into genuine Facebook fans. Here’s why they are converting at a rate of 33.28%, resulting in positive social media ROI.

Reach Facebook Users with New Autoplay Video

February 17, 2014 | Dr. Melody King

Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.

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