The Three Stages of Social Customer Service
A recent study by Forrester Consulting commissioned by Conversocial, identified three stages of social customer service maturity.
Forrester
One-to-One Takes On a Whole New Meaning
For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.
State of Retailing Online: Mobile Tops 2014 Priority List
According to the State of Retailing Online 2014 survey, 53% of merchants marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.
3 Tips to Spring Clean Your Ecommerce Strategy
Spring is the perfect time of year for small-to-medium size multichannel merchants to identify new ways to streamline their business operations and improve go-to-market programs. A good spring cleaning is … Continue Reading →
Shipping and Returns Cause Headaches for Canadian Customers
Free shipping and free returns policies play a major role in the shopping habits of Canadians, according to a Forrester report, even if it means making purchases in the United States in search of the best deal.
Majority of Canadian Shoppers Feeling Shortchanged
According to a new report by Forrester, 80% of Canadian shoppers have purchased from an American or another international online retailer because they could not find the products they wanted in Canada.
Traditional Payment Options Will be Disrupted in 2013
Competition within the online payment marketplace is heating up, according to a recent Forrester report, and might change the face of payment options in 2013.
6 Things to Keep in Mind When Replatforming
If you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Here’s a checklist of six things to help ensure a smoother process.
Studies Show Free Shipping is a Big Consumer Perk
With 57% of adults shopping with retailers that offer free shipping, and 27% add unplanned items to their cart in order to meet free shipping thresholds, according to Forrester, it clear that free shipping is a major trend in the industry and will probably only get bigger.
Seizing the Opportunity from Digital Disruption #FORRForum
At Forrester’s inaugural Forum For eBusiness & Channel Strategy Professionals, speakers are debating the role that digital disruption will play in eBusiness. Here are a sampling of tweets from Day 1 of the Forum, which began Oct. 25 in Chicago.