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Facebook aka Meta Looks to Open Physical Stores

| Mike O'Brien

A week after a name change to Meta, reflecting its aspirations for the so-called metaverse virtual world, the company formerly known as Facebook is looking to open physical stores to sell gadgets associated with its new vision, according to a report in the New York Times.

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Beans.ai Raises $17M to Help Optimize the Final Foot

| Mike O'Brien

Beans.ai, a routing optimization provider that enables FedEx Ground and others to direct drivers to exact locations like apartment units, and provides other details like parking locations and delivery rules, has come out of stealth mode with a $17 million investment.

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The Cookie Apocalypse: Get Ready with Chat Marketing

| Mike Yan

While the so-called cookie apocalypse, i.e. Google banning the use of third-party cookies, is now pushed off until sometime in 2023, digital marketers still need to adjust their strategy to a model that delivers actionable insights, targeted outreach and revenue opportunities while ensuring compliance and customer privacy.

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Core Web Vitals: What Every CMO Should Know

| Jake Loveless

Website performance can be a complex topic, and with Google now throwing even more jargon into the mix (Core Web Vitals, anyone?) it’s easy to get lost. Here’s a breakdown of how page speed works, what metrics to pay attention to in order to retain consumers, and how to bring performance marketing into your CMO arsenal.

Biden Taking Big Stick to Big Tech

| Mike O'Brien

President Joseph Biden, in a sweeping executive order, is seeking to limit the power of big tech companies, including extra scrutiny of mergers and acquisition to check their monopolistic tendencies. It covers 72 different actions, including a reinstatement of net neutrality and asking the FTC to challenge prior “bad acquisitions.”

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Voice Commerce: Coming Soon to a Device Near You

| Deepak Gupta

Although voice tech isn’t new, using it for ecommerce is a relatively recent development. The hands-free approach is novel, but consumers remain skeptical. When voice tech was first introduced, there were obvious capacity limits. Now, there have been significant improvements to enable voice commerce thanks to machine learning and AI.

Stackline Raises $130M, Looks Ahead to IPO

| Mike O'Brien

Ecommerce technology provider Stackline has received $130 million in funding from UK-based private equity firm TA Associates, on top of a $50 million investment from Goldman Sachs’ growth equity team in November, using it to create new products, pursue foreign markets and look ahead to an IPO.

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Legislation Aimed at Breakup of Big Tech Firms

| Mike O'Brien

Bipartisan legislation being considered in Congress could force Amazon, Apple, Google and Facebook to either shed private-label assets or effectively split in two in an attempt to regulate them, the WSJ said. Congress is also looking at limiting their ability to use their platforms to improperly direct consumers toward their own offerings.