retail 2021 feature

Four Views on Retail, Ecommerce Entering 2021

| Mike O'Brien

You may have read somewhere that 2020 was an extremely disruptive year in every aspect of the retail industry. Ecommerce, already on a rapid trajectory, took off into the stratosphere as consumer flocked online. To take a look into what we can expect in 2021, four experts offer their views and some bold predictions.

MCM CommerceChat podcast

Will Global Privacy Control Protocol Succeed Where Do Not Track Failed?

| Mike O'Brien

Global Privacy Control focuses on letting consumers opt out of the sale of their personal data to third parties. The early-stage coalition includes the Electronic Frontier Foundation and Mozilla. Rob Shavell, CEO of Abine, who was involved in Do Not Track and now GPC, discusses what’s ahead and why merchants should get on board.

US DOJ hq feature

Feds, 11 States Accuse Google in Massive Antitrust Case

| Mike O'Brien

The U.S. Department of Justice, joined by attorneys general from 11 states, has filed an antitrust lawsuit against Google alleging it used its market power to thwart competition in search and advertising, setting up a battle on the level of the 1990s federal action against Microsoft.

Amazon Prime Air Gets FAA Approval for its Drone Delivery

| Mike O'Brien

Amazon has received approval from the Federal Aviation Administration to operate its delivery drones beyond visual line of sight of the pilot, removing a key roadblock to its eventual goal of deploying aerial fulfillment for Prime customers in less than a half hour.

Google-Ware2Go feature

Ware2Go, Google Fast-Free Shipping Offers Aim at Conversion Lift

| Mike O'Brien

Ware2Go, a UPS-owned provider of fulfillment on demand through partnership with warehouse owners, via an integration with Google Shopping, lets merchants offer free shipping early in the search and discovery process on Google, aimed at increasing conversion. Ware2Go handles fulfillment through its partner network.

Google Drops Some Commissions, Launches Recommendation Engine

| Mike O'Brien

Google has been busy on the ecommerce front lately, announcing a plan to drop commission fees for sellers who use its Buy on Google checkout service, while making its pilot-tested product recommendation engine publicly available to let sellers display more personalized offers.

Wayfair+2: The Impact of Marketplace Facilitator Laws Gone Wild

| Megan Higgins

Moving forward, one thing is certain: Marketplace facilitator laws will continue to evolve. We’re already seeing some changes in the U.S., with Louisiana going after high-volume 3P sellers during COVID-19. But states are also going to great lengths to pursue lodging and communications platforms and even food delivery services.

Shogun Raises $10M to Help Ecommerce Brands Battle Amazon

| Douglas P. Clement

Shogun, a drag-and-drop ecommerce website builder, has raised $10M in Series A funding from Initialized Capital, VMG Partners and Y Combinator to expand its platform and launch a new product helping sellers compete with Amazon and do headless commerce. Major brand clients include Leesa, MVMT and K-Swiss.

Report: Most Brands Seeing 4x ROI on Amazon Advertising

| Douglas P. Clement

With Amazon largely credited for the 115% spike in third quarter 2019 ecommerce ad spend, it’s no surprise that Feedvisor’s annual brand report shows 75% of brands selling on Amazon also advertise there. Feedvisor found 83% of brands advertising on Amazon saw a 4x return on ad spend, with half seeing 7x.

Amazon Pursuing Pay-With-Your-Hand Biometric Checkout Technology

| Douglas P. Clement

Amazon’s latest expansion into the consumer biosphere will enable brick-and-mortar shoppers to pay for purchases with a mere wave – or scan – of their hand. The Wall Street Journal said Amazon is creating a system of hand-scanning terminals for retailers, with a focus on venues like coffee shops with lots of return customers.