The same-day delivery sweepstakes certainly seems to be heating up as the summer nears the end. Just this past week, Foot Locker, Macy’s and Bloomingdale’s all announced plans this week to test or roll out same-day delivery.
Amazon plans to develop its own software that will enable companies to place targeted online ads that tap the power of Amazon’s vast store of buyer data, according to the Wall Street Journal.
It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.
Aiming for Amazon, Google adds Barnes & Noble to its Google Shopping Express same-day delivery program in Manhattan, San Francisco, West Los Angeles.
Since instituting Google Wallet Instant Buy in 2012, Rockport has seen 90% of consumers who begin a mobile purchase using the application to complete it, compared to just 3% for mobile purchases overall.
A Google study reveals that the internet is the top resource for many shoppers this holiday season. Smartphones will be the device of choice, online marketing will influence holiday shopping, and cross-screen shopping will be a big deal.
Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.
Much to the fear and chagrin of SEOs, online marketers, and webmasters everywhere, Google has confirmed that it has begun work to encrypt all searches, once again reminding us all that we can either adapt or die. Two years ago, Google began encrypting searches for signed-in users.
Google announced that its Google Shopping Express, a same-day delivery service, is now available to everyone in the Bay area from San Francisco to San Jose, according to a press release.
Back in 2011, cars with Google cameras were driving slowly through my community, capturing images for its Google Maps Street View. And it captured a great moment with my and my wife’s families.