L.L. Bean, looking to expose more shoppers to its iconic, century-old mix of outdoor apparel and gear, is expanding its wholesale partnerships, opening new stores in the U.S. and Canada and launching a French-language website north of the border as well. The retailer has signed wholesale partnerships with Moosejaw and Dillard’s, adding 66 storefronts, plus four new owned locations.
The curious case of Walmart’s venture into creating a stable of hot startup DTC brands has come to a close, with the 2023 sales of Moosejaw, Bonobos and Eloquii in quick succession. So it’s a fitting time to take a look at the six-year-plus journey that began with the $3.3 billion acquisition of Jet.com. We look back and ruminate with Raj Konanahalli, a partner and managing director with AlixPartners.
Less than two months after selling off Moosejaw Mountaineering to a more appropriate home at Dick’s Sporting Goods, another of Walmart’s digital-first apparel brands is being sold. This time, menswear seller Bonobos is going to Express and WHP Global for $75 million, a $235 million discount to its $310 million acquisition in 2017.
Moosejaw Mountaineering, the outdoor lifestyle retailer acquired by Walmart as it was building up its stable of digital native brands in the last decade, has now been purchased by Dick’s Sporting Goods, a more natural home for its products and audience as Dick’s looks to expand its vendor base.
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Outdoor apparel and accessories seller Moosejaw is the first of Walmart’s acquired brands to launch a new online store on Walmart.com. See what plans Moosejaw has in place for this new venture.
Marc Lore, Walmart’s CEO of U.S. Ecommerce, pushed back on critics at ShopTalk by saying the company’s Q4 ecommerce sales falloff was planned, that Walmart doesn’t give quarterly online sales guidance and that the company was taking the opportunity to “create a healthier business.”
Walmart’s incubator Store No. 8 has launched three startups thus far, with plans for two more in the next year or so, said the company’s head of corporate strategy who also oversees ventures at the National Retail Federation’s Big Show in New York.