As ecommerce takes a greater share of retail sales, the view into relative channel strength has been somewhat opaque. But Nordstrom recently began reporting ecommerce as a percentage of net sales, not just a growth percentage. Tune in to the latest MCM CommerceChat podcast to hear more on this interesting development.
Expanding on the success of its return bars in shopping malls, Happy Returns has created in-store kiosks where retailers can let customers do self-service returns, with a number of major chains kicking the tires as a possible launch partner. See how the solution works to solve the issues related to in-store ecommerce returns.
Retailers lowered the bar for Christmas season fulfillment, then easily cleared it, according to Kurt Salmon. Ninety-three percent of retailers tracked were able to process and deliver customer orders by the last guaranteed delivery date. But 33% of them ditched their last order promise date as Christmas approached.
Online sales on Thanksgiving Day were a record $3.7 billion, according to Adobe Analytics, up 28% from 2017, making it the fastest growing retail day in ecommerce history. It was also a very mobile-friendly holiday, with orders from smartphones representing 36.7% of all sales and driving 54.4% of site traffic, Adobe reported.
To find an optimal balance between online and in-store shopping, forward-thinking retailers are reevaluating the concept of brick-and-mortar and reinventing the customer experience. This has led to a broader view of how to get the most value from physical spaces. Learn about the latest ways physical and digital are converging.
Sixty-one percent of U.S. retailers said they would consider banning serial returners as Amazon has done to combat the growing wave brought on by over-generous policies, according to a new survey from UK ecommerce software firm Brightpearl. In the UK, 45% of retailers said they would consider doing so.