Social media plays an active role in how customers shop today. Retailers are constantly engaging with customers to not only build relationships but also drive sales. Here is an inside look at the evolution and future of social commerce.
Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season.
With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel. See why leveraging social media can be beneficial to your brand.
By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. See where brands are going to promote their products on social media.
Overstockart.com is gearing up for the holiday season with a bunch of events and contests planned beginning Black Friday and Cyber Weekend. See what they are doing to get ready for the busiest time of the year.
Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.
UPS has explored varying global consumer preferences before the purchase, during checkout and delivery and post purchase.
Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?
Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.
Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?