Online sales on Thanksgiving Day were a record $3.7 billion, according to Adobe Analytics, up 28% from 2017, making it the fastest growing retail day in ecommerce history. It was also a very mobile-friendly holiday, with orders from smartphones representing 36.7% of all sales and driving 54.4% of site traffic, Adobe reported.
Grocery giant Kroger is adding voice ordering to its online arsenal, interestingly hitching its wagon to the Google Assistant voice app and not to Amazon’s Echo, at six of its associated brands, the company announced. See what else Kroger is up to as well as other tech skirmishes in the escalating online grocery wars.
Pouring more water into its moat, Amazon has totally eliminated shipping charges this holiday season, removing the $25 threshold for non-Prime members on items ordered in time for Christmas delivery. Amazon is also hiring and managing thousands of seasonal delivery drivers to handle the holiday crush.
In the never-ending pursuit of Amazon and seeking separation from other foes like Walmart, Target has announced the availability of same-day delivery in 46 states ahead of the peak holiday season from Thanksgiving through Christmas, while also eliminating its $35 order threshold for free two-day shipping as of Nov. 1.
Walmart, refusing to slow down, announced the acquisition of Bare Necessities, adding an online intimates retailer to its list of ecommerce properties. This news comes hot on the heels of the retail giant’s October purchase of plus-sized fashion retailer Eloquii. Here is why Bare Necessities fits well into Walmart’s group of acquired ecommerce brands.
While Amazon can spend $21.7 billion on shipping to meet growing customer expectations, everyone else can’t and ecommerce entrepreneurs need to develop a well-thought-out strategy to address evolving demands. You need to consider these four factors before investing in the urban fulfillment center trend.