Follow in the footsteps of other digitally native brands that have gone click to brick like Bonobos, Warby Parker, Framebridge and Tuft & Needle, Wayfair this week opened its first physical store in the Natick Mall in Natick, MA, outside its Boston headquarters. This trend shows that brands starting online acknowledge the power of the store.
Whole Foods Market
Amazon just turned up the heat in the three-way battle for dominance atop ecommerce sellers, announcing more than 10 million items eligible for its new one-day delivery standard via Prime. This compares with 220,000 items available for free next-day delivery from Walmart, announced in mid-May, and 35,000 from Target ReStock.
Instacart, the same-day grocery delivery company used by many grocers, is dealing with customer ire as freelance shoppers fulfilling the orders are passing up some jobs due to a change in the pricing structures. Also a number of shoppers have taken to Twitter to call for a boycott of the service due to a drop in their wages.
Pouring more water into its moat, Amazon has totally eliminated shipping charges this holiday season, removing the $25 threshold for non-Prime members on items ordered in time for Christmas delivery. Amazon is also hiring and managing thousands of seasonal delivery drivers to handle the holiday crush.
Flytrex, an Israeli company that developed a control system for automatic drone flight, may soon be helping deliver food to residents of a North Carolina town as one of 10 FAA-sanctioned test projects. As the first company to launch commercial drone delivery in Iceland, Flytrex is looking to expand the service to other countries.
As Amazon Prime Day 4.0 is set to run for 36 hours Monday and Tuesday, merchants are making last-minute preparations on ads, promotions, pricing and Prime eligibility. Others are looking to create their own buzz, drafting on an extended ecommerce holiday projected to grow by 40% to $3.4 billion. See what else is in store.