Shift Happens: Winning DTC with Consumer Behavioral Data

| David Tiberia

Direct-to-consumer (DTC) gives brands the ability to collect and utilize first-party consumer behavioral data to make the shopping experience more personalized, to build loyalty and improve advertising returns. The bigger and more detailed your data store is, the better you can target your core consumer and create repeat purchases.

Williams-Sonoma Sees Strong Ecommerce Growth in Q1

| Daniela Forte

Williams-Sonoma continues to grow share of ecommerce in its overall sales, increasing from 52.2% in Q1 of 2017 to 53.7% this past quarter, while growing online revenue by 11.2%. Total net revenue was $1.2 billion, up 8.2% from last year. Here are some of the plans Williams-Sonoma has to further expand its digital channel.

Williams-Sonoma Expands to South Korea

| MCM staff

Williams-Sonoma, Inc. announced the opening of its brands’ first stores in Seoul, South Korea under its strategic franchise agreement with Hyundai Livart Furniture, a premier home goods retailer. See how many stores Williams-Sonoma plans to open in South Korea.

J.Crew Names James Brett As New CEO

| MCM staff

J.Crew Group, Inc. announced that it has named James Brett as Chief Executive Officer. Brett, an executive with more than 25 years of retail experience, most recently served as President of specialty home furnishing company West Elm. See what Brett and J. Crew executives had to say about the new position.