1-800-Flowers.com announced that customers can order floral gifts, and select gourmet food offerings, directly through Google Assistant. A menu of gifting categories allows on-the-go customers to select gifts and place orders, for delivery nationwide, using the Google Assistant on eligible Android phones and iPhones. Shoppers can specify same-day delivery or schedule gift arrival on a future celebratory date. 1-800-Flowers.com is among the first retail brands to adopt the transaction feature.
“As a company, we continue to embrace and invest in technology that makes it easier for gift-givers to shop with us, wherever, whenever and however they choose,” said Amit Shah, Chief Marketing Officer, 1-800-Flowers.com. “Voice interaction and artificial intelligence are rapidly transforming the customer experience and we are thrilled to team up with Google to offer shoppers yet another convenient way to connect with us and to act on their thoughtfulness.”
The Google Assistant joins other recent technology initiatives by 1-800-FLOWERS.COM, Inc. designed to enhance the customer experience, including the company’s first online gift concierge, GWYN (Gifts When You Need) powered by IBM Watson, floral gift ordering capabilities using conversational chatbot on Facebook Messenger, and voice-enabled Skill on Amazon Alexa.