Although voice tech isn’t new, using it for ecommerce is a relatively recent development. The hands-free approach is novel, but consumers remain skeptical. When voice tech was first introduced, there were obvious capacity limits. Now, there have been significant improvements to enable voice commerce thanks to machine learning and AI.
Two months after dropping out of the Google Shopping Actions platform and the Google Express same-day delivery service after a year-long test, Walmart is adding Google’s voice ordering capability for online groceries as it continues to wage war with Amazon.
Grocery giant Kroger is adding voice ordering to its online arsenal, interestingly hitching its wagon to the Google Assistant voice app and not to Amazon’s Echo, at six of its associated brands, the company announced. See what else Kroger is up to as well as other tech skirmishes in the escalating online grocery wars.
Affluent consumers are becoming more price sensitive when it comes to embracing industry disruptors like artificial intelligence, Amazon and mobile technology to compare prices. See what is driving this trend and what it means for both discount and full-priced retailers.
Best Buy announced that it will begin allowing customers to order products through Amazon’s Alexa device. See how this will enhance the customer experience for shoppers.
1-800-Flowers.com announced that customers can order floral gifts, and select gourmet food offerings, directly through Google Assistant. Here is what executives from 1-800-Flowers.com had to say about the future of voice ordering and artificial intelligence.
Voice shopping just got a lot more realistic with the recent moves by Amazon, Apple, Google and Walmart to drive voice-activated shopping into more and more homes. Here is what retailers need to know about how voice shopping is changing the retail landscape.