While the holiday season is almost upon us here in the United States, China is gearing up for their own Black Friday-like holiday. Alibaba’s Singles Day or 11/11 is coming up this weekend. Last year it pulled in a record 168.2 billion yuan ($25.3 billion) in gross merchandise value settled through its Alipay platform up 39% from 120.7 billion yuan ($17.8 billion) in 2016. That total was reached in just 13 hours this year. This infographic by PPRO highlights seven things you need to know about Singles Day.