Just three months after shutting the company down, online men’s apparel company JackThreads is back in the saddle with a revamped site as it slowly expands its offerings.
The company’s updated splash page bears a huge banner saying “You Should Probably Call it a Comeback.” After a limited opening last weekend, the site has been adding items in clothing, shoes and accessories categories. A tab marked “sales” alerts shoppers that deals are on the way.
“JackThreads is back in the hands of some of the original crew that made it special,” said a statement on the brand’s web site, since taken down, according to Sourcing Journal. “As we rebuild, we wanted to open our digital doors back up a bit early so you can join us on the journey. Please excuse our appearance as we renovate, and know that limited quantities of new gear and exclusive drops will be hitting the site every day.”
JackThreads pulled the plug in May, two months after it was learned the company was looking for a buyer, having already let go staff and executives at its Columbus, OH headquarters. It’s unclear if the founders as noted in the above statement acquired the company’s assets from previous owner Thrillist Media.
In the spring of 2016, JackThreads offered customers a try-at-home model called BuyOuts, a jumpstart idea that never caught fire. By the fall it was seeking new investments. The year before the company had pivoted from its origins as a popular flash sale site.