JD.com Launches New Luxury Shopping Platform

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Chinese marketplace, JD.com is launching the new luxury shopping platform, TopLife for high-end global brands.  This move comes on the heels of Alibaba’s launch of Luxury Pavilion, a luxury ecommerce platform on its TMall shopping site dedicated to luxury brands.

Asia Times reported several brands on the Toplife platform will include Emporio Armani, Rimowa, B&O Play and Trussardi.  These brands will have 24-hour customer support, brand-building and marketing resources.

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