Amazon is unquestionably the biggest sales platform in the North American market, and its marketplace alone commanded nearly a third of total online sales in the U.S. in 2018. But there’s also a lot of competition—more than 5 million brands compete for the same customers, with thousands more joining every day.
As merchants search for ways to offer shoppers the convenient buying experience they desire, Amazon has reigned as a top choice. But navigating the increasingly complex web of ecommerce can be tricky. There are critical factors to review when choosing the best Amazon distribution model for your business.
Ecommerce home furnishings giant Wayfair increased its fourth quarter sales 40.6% to $1.99 billion, but saw its Q4 net loss balloon to $143.8 million, nearly doubling the $72.8 million loss from the same period in 2017. The company accentuated the positive, emphasizing its holiday season and flash sale performance to analysts.
On a recent trip to New York, I took the lovely ten-minute stroll from my hotel to Amazon’s newly opened SoHo neighborhood retail store, Amazon 4-star. Let me take a moment to call out some of my own observations and what they could be signaling for the future for Amazon’s brick-and-mortar retail business.