Ecommerce technology company Kibo is acquiring brand personalization and content optimization platform, Monetate. The terms of the agreement were not disclosed.
In February, Kibo also acquired Certona, a retail marketer product recommendation and personalization startup. This acquisition will mark a second deal for Kibo this year.
“This is part of a longer strategic plan,” said Meyar Sheik, Kibo’s chief commerce officer and former CEO of Certona told AdExchanger. “The vision is to create the most compelling end-to-end platform for personalized commerce and customer journey orchestration.”
Read more by clicking on the article by AdExchanger here.