How to Evolve Your Email Marketing Strategy

While there is so much focus on social media as a channel for engaging with customers, email remains a major player in the marketing game. Having a strong email marketing strategy is critical when it comes to reaching customers across mobile, desktop and tablet, as it still delivers consistent results.

In this report by Multichannel Merchant we’ll take a look at why email, despite many technology advances, remains an effective, powerful tool throughout the customer journey.

You will learn:

How newly launched brand Tomorrow Sleep is making its email marketing more effective
About tips and tricks to help you develop and deliver more successful email campaigns
How email, in tandem with other channels, helps move customers along the path to purchase
How data analytics helps personalize and humanize your email marketing