5 Ways Retailers can Make Christmas Shopping Sparkle

Don’t drop the ball when the big day comes


When December 25 finally comes, you might expect things to ease off a little, at least temporarily, but it is expected that this year people will continue shopping online on Christmas Day. Whether customers are looking to bag themselves a bargain in the sales or searching for some very last-minute presents, there are still opportunities for retailers to build customer loyalty.

Retailers can reward customers by inviting them to member-only sales in-store or online where they can get exclusive, first look at products in the January sales before it is opened up to the general public. Offering personalized deals and discounts is another effective way that retailers can drive sales after Christmas day, while saying ‘thank you’ to customers that have shopped with them.

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