Honey, I Shrunk the Dot

| MCM staff

There is the real world, and there is the electronic world. Tech shop findtheDOT, Inc., based in Oakland, CA, offers a technology designed to connect

Alloy cuts its loss

| MCM staff

Alloy Lessens Loss New York–Generation Y marketer Alloy (Nasdaq: ALOY) shaved off $7 million in losses for the quarter ended Oct. 31. Alloy reported

Apocalypse, Now

| MCM staff

After terror came out of the sky on that beautiful September morning, we kicked into what has become, in our nation, predictable response mode outpourings

opinion & response

| MCM staff

Offer Article Generates Response Your October cover article Making Them an Offer is overdue and welcome. For many years I’ve worked in direct mail and

Just for You

| Curt Barry

The sector of the direct-to-customer marketplace is populated by thousands of modest catalogs, single-product companies that do direct marketing through

SUPER MODEL

| Jeff Behn

Oh, to sashay down a catwalk affecting an attitude of supercilious cool as the paparazzi gape in hushed reverence at your warehouse, which is absolutely

Smarter, Not Harder

| Jeff Kline

Lack of consumer confidence and a slowdown in spending have begun to hurt catalogers. After years of double-digit growth, in recent months many companies

Profile: BILL MONK

| Rama Ramaswami

Director of Logistics Nordstrom.com How long have you been in logistics? I didn’t go to school for it. I was a paperboy for nine years, and I always tried