Alloy melds print and online
Catalogers offer everything from free shipping and handling to gifts with purchase to drive traffic to their Websites. But for Alloy, a $10 million marketer
Shipping/Delivery
Orvis, The Sporting Tradition, Fall 1998
Come on, admit it. This is a darned cute cover (see bottom, left). Regardless of whether you’re a nerves-of-steel game hunter or a granola-crunching tree
PARCEL DELIVERY: Know your consolidator
Implemented in January, the U.S. Postal Service’s worksharing discounts for parcels drop-shipped into the nation’s 33,000 local post offices – destination
Paragon parent buys Popcorn Factory
Wand Partners, a private equity investment firm, on July 6 acquired Foster & Gallagher’s The Popcorn Factory for an undisclosed amount. Lake Forest, IL-based
Our brillliant ideas…
If we had a nickel for every time a Catalog Age staffer spouted off an idea for a new catalog, we’d have practically enough money to buy a new coffee
Opting in to offers
Many catalogers have determined that while banner ads and traditional advertising can help drive users to their Websites for an initial visit, they don’t
Operations BENCHMARK’99
Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog
PAGE DENSITY
Andrea Lawson Gray: If “authority” is integral to your positioning, you’ll need longer copy blocks and larger photographs, perhaps with insets, to show
Overseas Success Stories
Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made
Pardners in cataloging
Five years after launching a catalog to support its programs, the Texas Parks & Wildlife Department (TPWD) handed over operation of its Texas Parks &