Make it through the mailroom
When you’re paying so much for catalog postage and production, nothing is more frustrating than knowing many of your best promotions may be getting stuck
B2B
A Paragon of decency
It’s certainly been quite a year. As business conditions went from bad to worse, the size and scope of the multichannel merchant firms running into serious
The Independents
Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several
Letter to the Editor: MeritDirect Not Part of InfoGroup
MeritDirect CEO Ralph Drybrough recaps the facts regarding the B2B list firm
Industry Leaders Feel for Vin Gupta
Vin Gupta may have some shareholders angry at him. But list industry sources seem to have sympathy for the fallen InfoGroup chairman
Data Analysis is No Game For Amateurs
What sorts of hands-on data investigation should marketers do themselves, and what should they leave to trained data miners?
Lab Safety Supply Buys Highsmith
Highsmith, a direct marketer of supplies, furniture and equipment to public and school libraries throughout the U.S., was bought by Lab Safety Supply.
Live From MeritDirect: 9 Best Practices for B-to-B
White Plains, NY–In his 15 years in sales and 25 years as a database marketer, John M. Coe has seen business-to-business marketing patterns grow and shift.
B-to-B mailers start strong
The business-to-business and computer merchants tracked by Multichannel Merchant got off to a good start this year: The majority turned in stellar performances
ACCM Bonus: A Peek at Private Equity Options
Is private equity right for you? That was the subject of a session at last month