Fitness brands today are not only selling fitness-related products, they are creating an entire lifestyle around fitness. See which brands are doing it right and how each of them are contributing to the transformation that is occurring in today’s retail environment.
When you have a successful and thriving brand in place, but feel the need to launch a new brand, the task may be tedious and daunting but necessary to fill in any gaps. Here are 10 ways to ensure successful execution of your new brand.
In the “Amazon era,” retailers with an online presence must constantly fight to keep loyal customers and attract new ones—or watch their business slowly be eaten up by larger competitors. Here is how companies can better utilize something they already have, their visual imagery and online content.
User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.
International Women’s Day was celebrated throughout the globe on Wednesday and retailers joined in to recognize women on Instagram through inspirational quotes, imagery and by marketing product. See how this sampling of brands remembered today’s woman.
How well do you know your millennial shopper? This generation of shoppers control $600 billion in annual spending and it is expected to multiply going forward. Here is what you need to know about this generation and how you could use the information to your advantage.
In an effort to continue the success of its popular loyalty program, which has more than 20 million members, Ulta Beauty developed a referral program to serve its omnichannel customers. See how this program is driving more loyalty from customers to the brand.
Building trust with your millennial shopper is so vital in today’s retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations. Here are ways to not only reach your millennial shopper but gain their trust as well.
When it comes to social platforms, millennials today love visual platforms. Marketers need to be aware how imperative it is today to understand how millennials are using these channels. Here are some reasons why millennials prefer visual platforms.
Your brand voice is an essential part of how your customers and clients perceive you. How are you sharing your brand voice with your customers and is it working to your advantage? Here are five steps to begin implementing and creating your brand voice.