B-to-b response databases can broaden reach
Business-to-business marketers reluctant to use response files have some pleasant surprises in store: There is a broader range of names and information
Catalog
Catalog design 2.0
Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer
Computer and High-Tech Equipment and Software: Black Box Network Services, Crutchfield and Hewlett-Packard
SILVER: Catalog Channel Crutchfield, July/August 2010 Never underestimate the factor, said a judge, and consumer electronics merchant Crutchfield certainly
The JUDGES for the 2011 Multichannel Merchant Awards
The word has been way overused this year by a certain celebrity (who seems to be anything but winning). But the catalogs and ecommerce sites profiled
Computer and High-Tech Equipment and Software: Army and Air Force Exchange Service
GOLD: Catalog Channel Army and Air Force Exchange Service, Electronics 2010 Given continually rising paper, production and postage costs, marketers continue
Gifts, Sales Over $20 Million: L.L. Bean and Orvis
GOLD: Catalog Channel L.L. Bean, Christmas 2010 If it’s a best practice, chances are L.L. Bean implemented it in its Christmas 2010 catalog. A wide-ranging
Consumer Specialty Products, Sales Under $20 Million: Country Walkers
SILVER: Catalog Channel Country Walkers 2011 One advantage travel marketers have is the photogenic quality of their offerings. Country Walkers didn’t
Industrial Supplies: New Pig and WESCO
GOLD: Catalog Channel New Pig, The Big Pigalog, 2011 New Pig’s award shelf must be getting heavy: The industrial cleanup supplies merchant is a perennial
Home, Hardware and Gardening Products: The Pond Guy
SILVER: Catalog Channel The Pond Guy, Late Spring 2010 The Pond Guy made a splash at this year’s MCM Awards as the go-to place for pond supplies! enthused
Mary of Puddin Hill Catalog Closes
Food gifts cataloger Mary of Puddin Hill is closing. The company, which had launched in 1948 as a maker of Texas Pecan cakes, shut its store on May 21