Brave New Catalogers: Hangers Come Out of the Closet
You might not think that the humble clothes hanger would make for a successful catalog/Web business. But former stockbroker Devon Rifkin does. He founded
Catalog
Intelligent Design
Often it’s not talent that separates the good catalog designers and copywriters from the great ones; it’s knowledge. Specifically, marketing knowledge. While most merchandising and marketing professionals live and die by the
The Web Effect on Print Copy
Maybe in the deep future catalog copy can revert to the ancient (pre-Web) days. During those calmer, gentler times the typical catalog recipient settled
Cracking the Multichannel Code: Building an Integrated Marketing Plan
Not long ago, marketers though it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts
Brave New Catalogers: The Art of Chocolate
Cincinnati entrepreneur Bill Sands is pairing his passion for artisan chocolate and fine wine into a business venture that includes a store, a Website,
Catalog Tracker: February Chill Hits Catalog Volume
Just as it had in January, year-over-year catalog volume declined in February, judging by Direct Media’s Catalog Tracker.
PRC Denies Rate Implementation Delay, Grants CCM Late Notice of Intervention
The Postal Regulatory Commission (PRC) on Friday denied a request from the Coalition of Catalog Mailers (CCM) to delay implementation of the new rates for Standard Mail flats as new testimony was received.
Choosing a NCOALink Option
In its Best Practices White Paper on Address Hygiene, East Greenbush, NY-based database marketer I-Centrix identifies one key difference between these products: the amount of move history contained in the file. The NCOALink 0-48 month process provides 48 months of move data and assigns nixie return codes to records that are almost, but not quite, NCOA hits.
Spring Clean Your Lists Before Postal Rate Hike
As the May 14 postal rate increase draws closer, it is essential for companies to understand the complexities of those changes. That means mailers need to get in the habit of keeping their databases extra clean, says Arnie Cohen, senior manager of product logistics for Carlsbad, CA-based marketer/mail house Modern Postcard.
Epicenter Collection Will Finally See Some Action
Epicenter Collection, a concept that offers retail mall space to traditional catalogers, last year experienced a failure to launch.