How much does it cost to acquire a new customer? Whether it’s $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one (although maybe not as exciting as running a sexy TV campaign or whatever you do to attract business).
Office supplies cataloger/retailer Staples had double-digit sales and income gains in 2006. For Victoria’s Secret parent company Limited Brands and online merchant Bluefly, however, revenue increases failed to boost the bottom line
(SearchLine) Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. When BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize its site to drive search traffic,
Proving that there’s no such thing as a sure thing, shareholders of Eddie Bauer Holdings voted on Feb. 8 against the proposed sale of the apparel cataloger/retailer to private equity firms Golden Gate Capital and Sun Capital Partners.
The pressures of promoting and fulfilling peak-season sales can overwhelm the subtleties of tracking exactly where those sales are coming from. If you have a real-time tracking system or already analyzed your holiday results, you should have a good idea. If you don’t and you didn’t, now is the time to set up your analysis to inform you of what happened and to prepare you for when you’re in the thick of the holidays again.
The American Institute of Graphic Design defines brand as a person’s perception of a product, service, or company. That definition has nothing to do with
Only 10 mergers and acquisitions involving multichannel merchants were announced during the fourth quarter of 2006, compared with 13 the previous fourth
Multichannel merchants of home furnishings have been struggling of late. One-time powerhouse Pottery Barn suffered a year-over-year decline in sales for
Redcats USA chairman /CEO Eric Faintreny is something of a branding expert. In 2000, when Redcats’ Swedish home and apparel brand Ellos was declining,
A study from e-Gain Communications, a Mountain View, CA-based supplier of customer service and contact center software, reveals both good news and bad news regarding the state of multichannel customer service.