Upgrading the contact center
Businesses that want to get closer to their customers are transforming their conventional call centers into multichannel contact centers that support
Channel Integration
The Web keeps the party going
The Internet, which many thought would kill off the home-party channel, actually deserves some credit for saving the industry. E-commerce solutions offer
‘TWAS THE SEASON not only for gift-giving but also for rate-raising by parcel carriers
On Nov. 17, Atlanta-based United Parcel Service (UPS) announced that it would hike its ground and air shipping rates effective Jan. 1. Prices are increasing
Recording customers in motion
During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%. Equally
Get in on the party
Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death
Business marketers booming
For most of the business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter reflected robust revenue
Making good ideas work
Generating marketing ideas to increase sales, build the customer file, influence shopping on the Web, or persuade prospects to make their first purchase
Fulfilling Urban’s legend
As director of distribution, Ken McKinney is responsible for all distribution, fulfillment, and transportation functions for Philadelphia-based Urban
Integrating the marketing plan
Welcome to our newest series, Cracking the multichannel code. The multichannel code the Holy Grail of multichannel marketing success is something that
TIPS for home-party success
The notion of having the opportunity to spend more time in front of prospective customers demonstrating the features and benefits of products and a variable