Claiming your inheritance
I believe in giving people the benefit of the doubt. I also believe in facing difficulties as quickly as possible. Both of these beliefs can help you
Channel Integration
Inflation 101
Increasing oil prices, upward wage pressures, higher interest rates, the rising yuan the effects of expanding inflation are impossible to avoid. But what
Integrating Core Competencies
Smart multichannel merchants are using all their core competencies across all selling channels including stores, Websites, and catalogs and they’re finding
E-commerce systems update
When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce
Gender bender: mixed-apparel buyers show slip
With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes
MATCH GAME the packaging version
Matching a product with a box should be a simple task. After all, people have been sending things in corrugated cardboard for 116 years, and the entire
Benchmark: lists and circulation
There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers
E-mail Marketing Myth #4: E-mail Requires Innovation Independence
For many years e-mail marketers were an organization
Building a Holistic Customer View
One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer as an individual, regardless of where that information resides. Not only is this process an important foundation in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the brand to the customer.
What Should You Lose to Acquire a Customer?
Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it