SSUTA: Much ado about little?
The Streamlined Sales and Use Tax Agreement (SSUTA) goes into effect Oct 1. What does that mean to you? For now, probably not much. On July 1, tax officials,
Channel Integration
6th annual i.merchant awards
When we started the I.Merchant Awards in 1999, e-commerce was still in its infancy. While some might say the medium has barely learned to walk, we argue
Co-ops kick it up a notch
Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage
Speaking to the Hispanic market
Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans one in seven are Hispanic. And
Beating the category killers
Today’s bigger is better retail mentality, the growing popularity of comparison-shopping Websites, and the onslaught of marketers offering low prices
Click-to-Callback Eases Multichannel Operations
Your Web sales are doing great, but like many retailers, you
Lights, Camera, Campaign!
Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making
TUNING IN
Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many
The pitch for sales software
If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?