E-Commerce IT Set to Grow
Online retail still packs a punch in fact, it continues to expand and to require more IT spending. A recent Forrester Research report, 2004 Outlook For
Channel Integration
Another Roadside Attraction
Once upon a time, in the early sixties of the last century, a young fighter pilot named Sam Cutting III came home to Vermont from the U.S. Air Force and
IT Challenge: BuyIt, Build It, or Have It Built?
Information technology executives and managers at catalog companies face a never-ending demand for new or enhanced software systems. Motivation for seeking
Live from Net.marketing: Uncovering Hidden Data
New York–Do you know where your data are? According to Denise Hopkins, senior director of marketing, data management for Experian, you’re probably ignoring
The CRM Balancing Act
If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences
Multichannel Marketing: Web Prospecting, Catalog Selling
Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1
As Good as It Gets
Let’s say you’re in the market for a computer and walk into a Best Buy, Circuit City, or Office Depot store. Chances are, you’ll find the most popular
Data Tech: Closeup Look at a PC-based Merchandising System
Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand
Live from Shop.org: Percentage of Shoppers Among Web Households Remains Flat
New York–Two-thirds of Americans, or 67.5 million U.S. households, have Internet access at home. That’s an increase of more than 51% since 2000. But
Systems Integration
Three times a year, while conducting our benchmark surveys, we ask our readers how many sales channels they operate and each time, their lists grow longer.