working gear
Harnessing Chaos New killer app battles the Godzilla of multi-channel merchandising; everybody wins!Every once in a while a system comes along that is
Channel Integration
THE CATALOG AGE 100: THE HEAVY HITTERS
B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies
YOUR NEW TECHNOLOGY
Your new business requires more sophisticated technology to connect print, online, and retail worldsSaying that technology drives catalog marketing is
Directory & Shopping GUIDE: CATALOG MANAGEMENT SYSTEMS
Choosing a catalog management system (CMS) was never an easy task, but these days, it’s more complicated than ever. The emergence of e-commerce has only
Ha-Lo bets big on the Web
The leading promotional products distributor is moving online with a big-bucks dealWhen a leading business-to-business marketer drops 500% in market value
STRATEGIES: ONE BIG SECRET
Victoria’s Secret parent integrating brands and channelsFor the past two years, Intimate Brands Inc.’s chairman/CEO Leslie H. Wexner has held monthly
MULTICHANNEL MARKETING: Wine Enthusiast hooks up
Channel integration boosts cataloger’s sales 30%The Wine Enthusiast had good reason to uncork a few bottles at the end of last year: Overall sales for
Replacing the Missing Link
On Jan. 29, I ordered three custom-made gifts, with three different ship-to addresses, from an e-commerce site that also has a thriving catalog business.
PAPER, BRICKS & CLICKS: 10 STEPS TO CHANNEL INTEGRATION
The never-ending hype about e-commerce over the past few years has sent many catalogers and retailers speeding to produce flashy, attention-getting Websites.
Building a Better Brookstone
As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that