Negotiating parcel contracts for 2010
With the 2010 FedEx and UPS general rate increases now implemented, many shippers are feeling the squeeze on their transportation dollars
Channel Integration
Eight reasons why direct mail still works
Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0? What’s the hot social networking application?
Choosing a Web Content Management System
How do you choose a CMS that meets the needs of marketing without giving IT headaches? Here are the key factors to consider
Pick A Service Provider That Shares Your Green Business Strategy
Corporate responsibility guru John Elkington may have coined the term
Green Mountain Coffee Acquires Diedrich
In an apparent move to acquire every licensee of its Keurig K-Cup business, Green Mountain Coffee Roasters announced Dec. 8 it has bought Diedrich Coffee for about $290 million.
Finance:Experts Predict M&A to Pick Up in 2010
MERGERS AND ACQUISITIONS ACTIVITY IN THE MULTICHANNEL WORLD has been pretty dead in 2009, according to Lee Helman, managing director for investment firm
J.C. Penney’s Net Income Down 78%
J.C. Penney Co. saw total third-quarter sales drop 3.2%, to $4.17 billion, compared to $4.31 billion for the same period in 2008.
Brand voila! or brand pandemonium?
When you look across your marketing channels, do you smile as you see a version of your brand’s very best a brand voila? Or does it look more like brand
Direct Sales Down 27% for Golfsmith
Third-quarter sales for golf equipment cataloger/retailer Golfsmith decreased 11%, to $90.6 million, down from $101.7 million for the same period last year.
Tall Girls Assets Acquired by U.K. Rival
Long Tall Sally, a U.K-based multichannel merchant of apparel for tall women, has acquired select assets of troubled retailer Tall Girls, including its U.S. Website and 10 Tall Girls stores in Canada.