Touchstone Owner Blames USPS for Catalog’s Demise
Gifts and Home Decor Catalog Touchstone Announced in Early March it was closing. And owner/president Sarah Luce, who says shuttering the 20-year-old company
Channel Integration
A Bad Fourth Quarter for B-to-B
Bad Fourth Quarter for B-to-B sellers except Transcat and Black Box
Eight metrics to acquire and retain customers
Sure, you want to or need to do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly
Use E-mail to Monetize Social Media Strategies
As consumers spend more time on social sites, including Facebook, MySpace, Twitter and LinkedIn, these communities require a way to alert members of new posts, new friends and anything else relevant to their participation in the network. Where are these systems turning to
From OMS to IPR
As the direct marketing industry has evolved into multichannel selling, its system requirements have evolved as well
Social Media and Search
The search marketing industry is changing, namely because most of the major search engines are indexing social media sites. What does that mean to you?
Conducting a multichannel business audit
Conducting a multichannel business audit
Local search engine optimization
Tactics for local SEO
Merchandising from the past
How the past can provide future merchandise success stories
Fourth-Quarter Deals Die Off
Fourth quarter catalog/Web industry transactions