Time for a good P&L scrubbing
Even in a time of serious belt-tightening, the last thing a multichannel marketer should do is stop marketing. The catalog, the Website, the e-mail campaigns
Channel Integration
The Parent Co. Files for Chapter 11
The Parent Co. and its subsidiaries have filed for bankruptcy. The multichannel children
SkyRoll Scores with Shipwire Fulfillment
Don Chernoff established his own e-commerce business, SkyRoll, in 2001. The business sells a special type of garment bag that rolls your clothes around a tube, keeping them flat and wrinkle-free while making them easier to transport.
Movers and Shakers
Multichannel selling industry hires, retires and promotions
HSN Laying Off 3% of Staff
TV shopping/catalog merchant HSN said last Friday it will lay off 110 employees at HSN, most from around its St. Petersburg, FL headquarters.
What matters most, now
With the price of postage, paper and raw goods, plus the recessionary economy, multichannel merchants should be very worried about pricing. They are:
Gimme a V!
As a merchant, you know it can be easy to slip into neutral and follow last year’s patterns and processes of product creation, trade show travel, and
Segmenting for Catalog 2.0
In the Internet marketing world, Web 2.0 is about moving beyond the so-called nuts and bolts of technology and e-commerce and creating a more robust experience
The Historic H. O’Neill & Co.
A Lifelong New Yorker, I often admired the large, cast-iron building on Sixth Ave. and 20th St. But I never had a clue as to its origin, or to what the
Prioritizing your tech spend
Most catalog/Internet companies are looking for opportunities to reduce expenses across the enterprise given the current economy, they’d be crazy not