Tough Times for Talbots
The credit crunch is hitting The Talbots hard.
Channel Integration
Guitar Center DC Goes Green
Every day is Earth Day for Guitar Center. The company in the past year has taken a series of initiatives to help protect the environment, including reducing the number of wooden pallets used in its distribution center, as well as eliminating the use of shrink wrap on parcels shipped to its 214 stores.
The New Rules of Multichannel Marketing
The rules of multichannel marketing have changed and will continue to evolve. Are you ready to play to win?
Careful Contacting Customers About New Concepts
Admit it, it
Five Ways to Improve your Multi-Channel Marketing
The most popular order-taking channel? The Web. But many merchants maintain separate catalog and Internet silos. Click here to find out why Bill Nicolai thinks that
Red Envelope Files Chapter 11, Finds a Buyer
Less than two weeks after MULTICHANNEL MERCHANT reported that Red Envelope was in talks with two potential buyers, the San Francisco-based gifts cataloger has filed for Chapter 11 bankruptcy protection.
Gander Mountain Net Income Falls 62%
Fourth-quarter sales slipped 2.8% to $317.6 million for St. Paul, MN-based sporting goods retailer Gander Mountain.
More Layoffs on the Horizon for Direct Marketers
Continued layoffs and more hiring freezes appear to be on the horizon for direct marketers this spring, according to the latest Bernhart Associates Executive Search employment survey.
Avoiding Analysis Paralysis: Are Most Marketers Ready for Therapy?
Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy.
The If and Then of Automated E-Mail
If your customer does this, then you send them that. It’s a simple concept that can be applied quite effectively to your triggered e-mail strategy. Click here for Shari Altman’s thoughts on how to make it work for you.