Without a doubt, filling one-off orders can get expensive. Whether the sale is worth a few dollars or a few hundred dollars, you still need to track the order; pick, pack, and deliver the product; and invoice the customer.
Not long ago, marketers though it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts
Kiosks? Sure, we’ve all heard of them aren’t they those electronic stands that people use to look up books they’re too lazy to search the shelves for
E-commerce solutions have evolved to include core functionality for navigation, shopping cart, checkout, shipping and handling, and taxes and some level of integration to an order management system (OMS), an enterprise resource planning (ERP) system, or a warehouse management system (WMS). Then there are the Web 2.0 options
Jenson USA, a multichannel merchant of mountain bikes, had its best year ever in 2006, and the trend is continuing. We’re up 40% over last year, says
You might not think that the humble clothes hanger would make for a successful catalog/Web business. But former stockbroker Devon Rifkin does. He founded
Few brands fully leverage their merchandising concept. Profits, products, services, experiences, and shareholder value are left on the table because companies
Data mining is enhanced, often dramatically, when the source data are improved. The ultimate goal is for data mining to be performed off a platform that
Anybody with a penchant for fine pens knows A.T. Cross. What some writing enthusiasts may not know is that the 161-year-old brand has a catalog. The Lincoln,
In February, Multichannel Merchant escaped the winter storms of the Northeast and jetted to sunny West Hollywood, CA, to discuss contact center management with a group of multichannel executives. Although the participants represented diverse merchandise categories, the challenges they face running a contact center and improving customer service are universal.