Think Before You Blast Those Follow-Up E-mails

| Jim Wheaton

There is no rule of thumb about the extra lift to expect when a follow-up e-mail is sent after a direct mail promotion or actual purchase. But here’s some important things to consider before sending that follow-up e-mail

Backword

| MCM staff

MEXICO’S POST OFFICE THINKS PINK THE POSTAL SERVICE IN MEXICO ISN’T KNOWN FOR ITS SERVICE. Now perhaps it will be known for the pink and lime-green uniforms

OMS Directory

| MCM staff

ABISON COMPREHENSIVE COMMERCE SUITEwww.abison.com Introduced: 2006 Version: 2.1.0 Company: Abison, founded 1997 Contact: Scott A. Karlo, 888-877-3963,