Four Ways to Turn Your Customer Service Center into a Profit Center

| Greg Gianforte

Customer service has always supported corporate growth by keeping customers happy and ensuring their ongoing loyalty. But the challenges of today’s business environment demand that customer service take advantage of its unique capabilities and opportunities to make a more substantial contribution to the top line.

The ABCs of “Click to Call”

| John Federman

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads. But what exactly is click-to-call, and what does it mean to you?

Why Service Initiatives Fail

| Debra Ellis

Companies everywhere are struggling with the dynamics of how to profitably grow their business in a changing economy. Customers continue to demand exceptional service even when sales and profitability are declining. Employees are disgruntled, and shareholders are dismayed. Management is searching for the key to success and finding that all roads seem to lead to customer service.

TECHNOLOGY UPDATE

| Barbara Arnn

It’s not just headsets and automatic call distributors (ACDs) any more. Contact center technology has evolved into a sophisticated world of its own, with

The Answer Is in the Data

| David Ehrenthal

An increasing share of senior executives recognize that they need to invest in customer relationship management (CRM) to increase sales, improve profitability, and reinforce the company

The pitch for sales software

| Jeff Morris

If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?