Catalog Copy: Waking Up to the New World of Catalogs
Montgomery Ward? Who’s he? That was a question asked at a catalog seminar a few months ago. The venerable icons of the past, such as Montgomery Ward,
CRM
DIRECT-TO-CUSTOMER FULFILLMENT SOFTWARE 2003 REVIEW
The direct-to-customer software marketplace is a mature industry whose current trends will mark its direction for the next few years. Though sales of
Live from Gartner CRM Summit: Helping Customers Serve Themselves
(Direct Newsline) Self service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But
Live from Gartner CRM Summit: Building ‘TRUST’
(Direct Newsline) Harriet P. Pearson thinks a lot about trust
Best Practices in the Worst of Times
Statistics and forecasts are all very well, but you want to know what your peers are really doing to keep their operations afloat in straitened economic
CRM at the crossroads
The good news is, it’s February! OK, that may not seem like much, but think of it: This means you’ve survived the Big Holiday Shopping Season (such as
People News
Labelmaster, an industrial labels and products cataloger, has promoted Barry Litwin to vice president, sales and marketing. Litwin, who was formally director
Out of Service
If You Think Customer Service Stinks Now, Brace Yourself, cautioned the headline of a press release that landed on my desk recently. Apparently, we are
Catalog Copy: Sticking My Head into the Lion’s Mouth
I have to keep reminding myself, as well as reminding you readers, of two factors: First, these are opinions. Every mail order marketing professional
New Design, Old Punch
Traditionally, the end of the year is a time for wrap-ups, but I think you’ll forgive Operations & Fulfillment if we skip looking back at the painful