PFS Web
PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,
CRM
TOP OF THE HEAP
Follow these principles to ensure that customers get royal treatment, whether you are a third-party services provider or an e-merchant seeking top-to-bottom
PFS Web
PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,
Deluxe assortment
How does the expansion of Internet-based sales alter the picture of payment processing?It’s a money-colored thing Remember when you were a kid and you
WHAT ABOUT YOUR OLD BUSINESS?
`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in itThe press is full of stories predicting
LIST & DATA STRATEGIES GLOSSARY
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …
CROSS-CHANNEL MARKETING GLOSSARY
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …
PAPER, BRICKS & CLICKS: 10 STEPS TO CHANNEL INTEGRATION
The never-ending hype about e-commerce over the past few years has sent many catalogers and retailers speeding to produce flashy, attention-getting Websites.
In search of CRM
It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’
CUSTOMER RELATIONSHIP MARKETING: Building strong relationships
CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.