How Data Can Help You Serve Your Customers
Everyone wants to feel appreciated
Lists & Data - Business
How to Measure Non-Revenue Activities
Anyone can track purchases, subscriptions and licenses. But how do you measure things that produce no revenue at all?
Roll Up Your Sleeves, Show Me the Data
Do you take a top-down or bottom-up approach when you do your post-campaign analysis? Do you look at households, individuals, items, orders or recency?
Your answers will tell a lot about your data processing, and what you can expect from your planning.
Mail More, Pay Less: A Postal Strategy
Yes, catalog mailers were slammed again in the May 2007 rate increase. But there
Merge/purge for small mailers
You know you have to combine multiple lists and run them through software to single out duplicate records before a catalog mailing. But the merge/purge
How to Increase Value in Credit Card Transaction Data
Nearly one in three consumer purchases in the U.S. is made with a payment card
The Hunt for E-mail Relevance
The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.
And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers
Oh, No: It’s Those Dwindling Keycode Collection Rates
1997. Ten years ago. It seems like only yesterday. Seinfeld was still producing new episodes. The U.S. dollar was actually stronger than the euro. (Wait, what
No Sweat: The Benefits of Triggered E-mail
E-mail is easy on the budget. But are you taking full advantage of it?
Are you, for example, sending triggered messages