The May postal rate hike, coupled with an increase in paper costs, affected no two catalogers the same way. However, it did cause many to trim fall circulation numbers. Click here for first-hand stories from computer cataloger Computer Gear and automorive book Griot’s Garage.
New lists Foreclosure Review This list contains entrepreneurs who purchased information about the real estate foreclosure market. These 88,613 individuals
There’s an old joke about the devil being low on quota, so he decided to heavily promote special offers, free gifts and promises. With an immediate and
You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.
The co-operative databases can help you cut the waste out of your circulation and offset the postage increase, and squeeze incremental profit dollars out of your circulation.
Here are some tips on how to use the co-ops to maximize the profit potential of your circulation
You can do good things all your life, but be remembered for the one bad one. Pat Fasano’s 25-year-old list firm has been a community steward in Southern California, and is hoping it can overcome one questionable e-mail blast send last week.
Who wouldn
The wildfires have slowed down in Southern California, but do you want to mail catalogs there? One list firm tells us no, while another says it’s up to the mailer to decide.
New product offerings from Edith Roman, Decision Intelligence, and StrongMail Systems.
When in the holiday season is it too late to remail catalogs to you house files or prospects? It depends on what you sell.