You mail a catalog to a name on your house file, and it gets returned as undeliverable, or you don’t hear from the customer again. And it’s not the first time this has happened with this name, which has proven to be a profitable buyer in the past.
I-Centrix has launched I-Bundle, which is designed to help marketing departments navigate the complexities of the new U.S. Postal Service rate reclassification, The new service from the East Greenbush, NY-based company identifies opportunities to drop names with exceedingly high postage costs.
The 24th annual ACCM is just a week away, but it’s not too late to book a flight to Boston and register to attend.
Several sessions at the show, held May 21-23 at the Boston Convention and Exhibitions Center, have to do with circulation, with strategies that are even more important today given the U.S. Postal Service increases.
I have noticed how preferred airline customers don
Greeneville, NC-based water sports products merchant Overton’s wanted to stop losing money on UPS surcharges for inaccurately addressed packages while reducing time per call in the call center.
While propensity to purchase through catalogs is a necessary condition for prospecting success, it is not a sufficient condition. We determined that our client also needs strong triggers
Use your co-op databases to flag the households with zero purchasing activity in the last six months, nine months, or 12 months. The co-ops can profile your house file and identify those households that have had zero mail order transactions across all the members of the database.
Not too long ago, the relationship between list firms and the cooperative list services was about as friendly as that of the Hatfields and the McCoys.
But as targeted mailings become ever more important in light of the U.S. Postal Service’s May 14 rate increase, more list firms are seeking to have their lists optimized by the co-ops.
For merchants of gifts and collectibles, when you give, they receive. And during the past two years they’ve been receiving more names of people who have
Data mining is enhanced, often dramatically, when the source data are improved. The ultimate goal is for data mining to be performed off a platform that