How Long Should You Keep Contacts in Your Database?
I’ve found that companies often remove people from their databases far too soon–especially considering the potential lifetime value of the prospect and his company.
Lists & Data - Business
Spruce Up Your Holiday Mailings
The large volume of mail processed by the U.S. Postal Service between Thanksgiving and Christmas can provide challenges to both catalogers and mail carriers. In anticipation of the holiday rush, you should allow ample time to employ sophisticated list cleansing strategies so that you can be sure your mailings reach all of your customers and prospects.
Transactional Data: The Missing Ingredient in Your Retail Marketing Strategy
To acquire and retain customers, savvy retailers cannot simply say, “We have a nice product” or “We have lovely salespeople” or “We
What’s New in List Marketing?
“What’s new in list marketing?” is probably the question I
Finding Geographic Hot Spots for Deeper Prospecting
Have you looked for geographic hot spots where you have pockets of buyers? If you can find geographic hot spots you can prospect deeper to these states, sectional center facilities (SCFs), or zip codes because they will respond profitably to marginal prospecting lists.
Abacus Indicator: Shift to Online Sales Increases
According to the Abacus 2006 Multichannel Trend Report, the shift from call center sales to Website sales continues. In a benchmark group of multichannel merchants, 25% of direct sales were conducted via Websites in 2005, compared with 20% in 2004–a 25% increase year over year.
Show Me The Data: When Did You Last Talk To Your Customers?
Some customer data systems have wonderful table structures listing accounts and the contacts that make them up: items, orders taken, and orders shipped. The wonderful table missing from some elaborate, enterprise resource planning systems is the one that will tell the company how many times they have contacted their customers since those customers
Segmenting and Tracking by Source Code
Source codes teach us almost everything we need to know about catalog circulation.
Multichannel Campaigns: Making Your Data Useful
Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.