In business-to-business marketing your models can be misleading because one large company can have many contacts interacting with you in different ways. If you run your model at the contact level you might overstate or understate the value of any one contact and miss the overall value of the company or mail the wrong people.
There are several things on each invoice that you should always check to be sure that there are not any errors that could end up costing your company additional expense.
With four separate national data security breach notification bills being drafted in Washington, Direct Marketing Association senior vice president of government affairs Jerry Cerasale says the odds are “much higher” that one of them will pass by the end of the year.
Just before the fall 2000 season, I had a conversation with a client about collecting source codes from customers. If you’re not able to capture more
Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily
Identity theft has been all over the media during the past year, and with good reason: It’s an increasing problem for both consumers and merchants. According
Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card
Here are six database tactics to improve your circulation and results in the short term
Companies fail at database marketing for a variety of reasons, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
Protecting data isn