Work with and around voicemail

| Terry Flynn

We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing

Reducing Inventory Management Costs

| Debra Ellis

Managing inventory is always a balancing act between overstocks and backorders. But there are steps you can take to improve the process, which can result in lower costs and higher service levels.

It’s 2009: Do You Know Where Your Inventory Is?

| Debra Ellis

Inventory management may not be as sexy as creating social media strategies or viral marketing campaigns, but it is a key component in your marketing strategy. How you manage your relationships with your vendors and stock levels has a direct affect on customer loyalty and profitability.

Take the Systematic Approach to E-mail Testing

| Ben Ardito

Systematic testing is essential to determining how well e-mail is resonating with recipients and gathering more data that can help craft campaigns and fine-tune messages to drive even greater relevance. The question of course is who to test, and why